David Plouffe on the best campaign in recent history

On 1 October will see the 90-year anniversary of the Union of Advertisers (Bond van Adverteerders) in The Netherlands. BKB Africa's sister, BKB, will organise this great event.

Special guest is Obama’s chief campaign strategist David Plouffe. In his lecture The Obama Phenomenon: What’s Next? Plouffe will look back at the successful elements in the presidential campaign and will share his vision on the future of campaigning.

On 1 October will see the 90-year anniversary of the Union of Advertisers (Bond van Adverteerders) in The Netherlands. BKB Africa's sister, BKB, will organise this great event.

Special guest is Obama’s chief campaign strategist David Plouffe. In his lecture The Obama Phenomenon: What’s Next? Plouffe will look back at the successful elements in the presidential campaign and will share his vision on the future of campaigning.

BKB Africa and BKB have visited the United States on several occasions surrounding the American presidential elections. One of the hightlights was meeting David Plouffe in March. Now he is coming to The Netherlands.

Aside from Plouffe other key note speakers from the corporate sector, politics and society will critically assess the past and future of advertisement and campaigning.